Testimonials on Ameri-Breast
Many ladies have given us feed back on Ameri-Breast telling of how their breasts have gotten firmer and larger.
If you would like to email us a testimonial, email it to studies@ameri-breast.com
The FDA has regulations regarding the use of testimonials on Dietary supplement websites. FDA Guidiance on the use of Testimonials states:
"Testimonials and other anecdotal evidence - This type of evidence includes descriptions of experiences of individuals using a dietary supplement product or ingredient. It might also include descriptions of the use of the product or ingredient by others, for example, by other cultures in the past or present. It might consist of an opinion or statement of an expert or someone who endorses the product. Anecdotal evidence generally would not be sufficient to substantiate claims regarding a dietary supplement's effect because each individual's experience might be attributable to factors other than the dietary supplement itself. For example, a person might have experienced a placebo or coincidental effect, rather than an effect attributable to the dietary supplement itself. Additionally, the "honest opinion" of a consumer testimonial or an expert endorsement would not be enough to substantiate a claim; rather, the endorsement should also be supported by competent and reliable scientific evidence."
Further, FTC regulates the use of testimonials
Claims Based on Consumer Experiences or Expert Endorsements
An overall principle is that advertisers should not make claims either through consumer or expert endorsements that would be deceptive or could not be substantiated if made directly.9 It is not enough that a testimonial represents the honest opinion of the endorser. Under FTC law, advertisers must also have appropriate scientific evidence to back up the underlying claim.
Consumer testimonials raise additional concerns about which advertisers need to be aware. Ads that include consumer testimonials about the efficacy or safety of a supplement product should be backed by adequate substantiation that the testimonial experience is representative of what consumers will generally achieve when using the product. As discussed earlier, anecdotal evidence of a product's effect, based solely on the experiences of individual consumers, is generally insufficient to substantiate a claim. Further, if the advertiser's substantiation does not demonstrate that the results are representative, then a clear and conspicuous disclaimer is necessary. The advertiser should either state what the generally expected results would be or indicate that the consumer should not expect to experience the attested results. Vague disclaimers like "results may vary" are likely to be insufficient."
In layman's terms the above quotes amount to that testimonials, should only be used if scientific evidence backs up the overall claim of the testimonials. We know that not everyone using Ameri-breast will get the same results, and that much of the evidence used to promote breast enlargement products are based upon traditional use, or Folklore medicine.
We will never publish your testimonial with your name, to ensure that you remain anonymous.
To learn more about the benefits of Ameri-Breast. Click HereQuestions concerning orders - orders@ameri-breast.com